Social Media Manager

Position: Social Media Manager

Status: Full-Time

Location: Hong Kong


The Akilah Group is looking for an extraordinary Social Media Manager based out of our Hong Kong office. The Akilah Group is a collection of social enterprises that uses innovative educational models and technology to achieve transformational change in African communities.

AkilahNet is a curated talent marketplace that connects employers and top talent in East Africa. AkilahNet was launched in 2015.

The Akilah Institute is the only women’s college in Rwanda and Burundi. The Akilah Institute opened in 2010.
The Role:

We’re looking for a creative, detail-obsessed Social Media Manager to execute both Akilah Institute and Akilah Net’s social digital strategies and content creation. You should be a social media addict with a strong understanding of analytics and the ability to understand and adapt to the Akilah “voice.” We need a content curator who is hungry for information, effective at monitoring, has professional on-the-spot communication skills,is a quick decision-maker, has good judgment, and a strong interest in East African news and trends.

Key Roles and Responsibilities:

o Develop, manage and post the social media content calendar for the brands – including visuals and copy in the brand aesthetic and voice – across our global social media platforms including Facebook, Twitter, Instagram, and YouTube.
o Create and adapt content for each specific network, engaging with each unique audience, i.e. creating images and graphics to accompany Facebook and Twitter posts, curating photos and videos for visual platforms like Instagram, and coming up with several iterations of post copy
o Ensure that the social media content calendar includes the right balance of original brand content plus user-generated content.
o Ensure that the social media content calendar includes the appropriate breakdown of approved content verticals.
o Execute goals of the social digital strategy within the context of the annual Communications strategy.
o Track trends/news with momentum on social media and brainstorm with Communications team new content ideas, reposts, retweets, regrams so brands are participating in relevant daily social media conversations.
o Tactfully capitalize on relevant news stories, trends, or hashtags.
o Effectively manage all internal requests for social media coverage and build requested content into the social media calendar.
o Engage in daily ongoing, 2 way proactive conversations with followers in a social media friendly voice, as well as respond to questions, with speed and sound judgment.
o Develop, present to the Communications team and implement ongoing ideas for engaging with followers, including but not limited to maximizing user generated content and leveraging influencers and advocates.
o Advise and provide guidelines when markets are launching on new social platforms.
o Advise on paid social content for campaigns or daily usage.
o On an everyday basis, identify issues, patterns and trends in consumer comments/inquiries on social media and funnel information via reports every month, including analyzing data/analytics and providing actionable insights
o Stay up to date on new social media tools, best practices and how other organizations and companies are using them, so that the organization can be an early adopter of these technologies.
o Share social media best practices with Communications team and executives, and any other relevant stakeholders.
o Demonstrate 24/7 approach to responsibilities.

Core Competencies:

o Deep knowledge of social media
o Analytics-driven approach to execute communications strategy
o Understanding of how to create “social media-friendly (non-corporate) voice” in social media to build authentic and relevant social media presence
o Strong ability to interpret and translate content for a number of global audiences
o Ability to navigate among multiple constituents, platforms and communities to ensure strategies/goals are understood and met
o Excellent communication and writing skills
o Obsessive attention to detail
o Strong quantitative skills
o Creatively inclined

What We Offer:

– Flexibility: Ability to periodically work remotely
– International travel: Opportunities to work from our offices in Rwanda and New York
– Good company: Collaborate with a global team of donors, investors, and thought leaders in African economic development and technology
– Benefits: Generous paid time off, paid holidays, access to medical coverage, and more.
– Expats welcome: Ability to sponsor a visa for an expat
– Work closely with our CEO in our office on Arbuthnot Road, Central

How to apply

Applications including a resume and cover letter describing your interest, qualifications, language abilities, salary requirements, and how you learned of the position should be sent to:

Please type the title of the position followed by your name (Last, First) as the subject line of your email (e.g. “Social Media Manager — Smith, Jane”). Emails without all this information WILL NOT be reviewed.